Create a visual identity for a new company based in California. Zarvana uses a science-based approach to train people to think smarter, work faster, and get better results. When I came on board all the company had, was a Logo, which I gave a younger and more dynamic look. I developed corporate colors that are linked to the key sections of the brand. Apercu became the corporate font, a brand specific imagery was defined. The keyvisual is a triangle with one faded apex. This keyvisual is used to brand and separate the different themes and ranges of the brand.
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